I help brands find clarity in
complexity.

I’m a Brand Strategist with 20 years of global experience in both large and boutique agencies. Working across a multitude of brands and myriad markets, I believe strong insight drives actionable strategy. Consistently prioritizing the "why" before the "what," I value clarity, simplicity, and distinction. I’ve helped shape brands like AARP, Johns Hopkins Medicine, Procter & Gamble, and PeaceCorps, allowing me to excel at my core competency: unraveling complexity.

I can help you with:

01 Brand Discovery
Gathering and synthesizing insights from audiences, stakeholders and competitors

02 Brand Strategy
Defining your brand’s architecture, core purpose, positioning or value proposition

03 Brand Identity
Naming, verbal and visual identity for new brands, rebrands or refreshes

04 Messaging Strategy
Message frameworks with key messages for multiple audiences

05 Creative Strategy
Developing a creative platform or a creative brief that translates strategic insights into actionable direction for campaigns

Some things I’ve learned along
the way:

  1. One-size-fits-all templates don’t fit anyone.

  2. The strongest  ideas are rooted in human truth.

  3. Candor and kindness is the best way to do business.

  4. Working with people, not for them, brings about the strongest results

A Few Compliments from Clients

“Gia is exceptional. She helped us build our brand and market positioning from the ground up — thoughtful, progressive in her thinking, and incredibly impactful. Her calm, organised approach gave us clarity we didn't know we were missing. If you're a startup trying to step up your market positioning and create clarity around your proposition, Gia is an incredible partner.”

JAMES SCOTT 
Founder at ThoughtLab

“Gia is a master of her craft. We worked with her on the Fors Marsh rebrand. The company had evolved but the brand had not. She cut through the complexity and defined our value and our difference in a way everyone could understand. The work did not just position us in the market. It aligned us internally with a strong messaging strategy and a tagline people genuinely rallied around. She brought creativity, conviction, and clear strategic thinking at exactly the right moment.”

RUSSELL HAYER 
Former Chief Creative Officer at Fors Marsh 
Current Senior Partner, Executive Creative Director at ICF Next

"Working with Gia and her team is an absolute pleasure. Gia is organized, detail-oriented, and dedicated to getting things right — not only for every deliverable, but also for the look, feel, and timing of the entire project. Our brand refresh is beautiful.  It captures our growing business in just the right way, making our brand story come to life. Our messaging is suddenly cohesive and stunning, and the overall design of our website is complimented daily by our customers. We could not be happier with the experience and the outcome."

TESS FINNEGAN
Founder and Owner Green Hydrangea Flowers