“I help brands find clarity in
complexity”.

I’m a Brand Strategist with 20 years of global experience in both large and boutique agencies. Working across a multitude of brands and myriad markets, I believe strong insight drives actionable strategy. Consistently prioritizing the "why" before the "what," I value clarity, simplicity, and distinction. I’ve helped shape brands like AARP, Johns Hopkins Medicine, Procter & Gamble, and PeaceCorps, allowing me to excel at my core competency: unraveling complexity.

I can help you with

Brand Strategy
Defining your brand’s architecture, core purpose, positioning or value proposition

Brand Discovery
Gathering and synthesizing insights from audiences, stakeholders and competitors

Brand Identity
Naming, verbal and visual identity for new brands, rebrands or refreshes

Messaging Strategy
Message frameworks with key messages for multiple audiences

Creative Strategy
Developing a creative platform or a creative brief that translates strategic insights into actionable direction for campaigns

Some things I’ve learned along
the way

  1. One-size-fits-all templates don’t fit anyone.

  2. The strongest  ideas are rooted in human truth.

  3. Candour and kindness is the best way to do business.

  4. Working with people, not for them, brings about the strongest results.