Let’s un-fuss

I help brands find clarity, quickly. As a brand strategist, I work with you to distill, clarify and simplify your brand challenges. Businesses that have grown, but brands that have not, dated positionings, messy messages, fuzzy propositions or convoluted briefs, l love the challenge of unraveling complexity. I keep it simple, insightful and actionable, always asking why before what. I work with people, not for people.

I’ve worked across a multitude of brands and myriad markets, but here are some of my recent core focus areas:

Food and Beverage

Healthcare

Non-Profit

Federal Agencies

Energy and Infrastructure

Clients typically come knocking for
these reasons:

  1. Our business has evolved, but our brand has stayed the same. It’s time for a re-look.

  2. We have grown and have new services or products. We need a new positioning. 

  3. Our brand story is outdated or non-existent. We need a brand narrative. 

  4. We have no north star. We need a brand or creative platform for consistency and distinction. 

  5. Our value proposition is complex. We need help articulating our key messages.

  6. We are a creative team at an agency with a juicy brief and need strategic direction.

A few of the brands I’ve partnered with:

Some of the brand challenges I’ve helped clarify.

How do you sell British tea and bitter Italian liqueurs to Americans?

How do you reposition a research agency that’s grown into a communications firm?

How do you encourage millennials to serve abroad?

How do you shift the perception of a long-standing digestive health brand from old to an established market leader?

Do you rename or reframe a highly reputable trade association whose name represents the category?

How do you bring the brand proposition of a large sandwich brand to life in a franchisee pitch deck?

A Few Compliments from Clients

“Gia is exceptional. She helped us build our brand and market positioning from the ground up — thoughtful, progressive in her thinking, and incredibly impactful. Her calm, organised approach gave us clarity we didn't know we were missing. If you're a startup trying to step up your market positioning and create clarity around your proposition, Gia is an incredible partner.”

JAMES SCOTT 
Founder at ThoughtLab

“Gia is a master of her craft. We worked with her on the Fors Marsh rebrand. The company had evolved but the brand had not. She cut through the complexity and defined our value and our difference in a way everyone could understand. The work did not just position us in the market. It aligned us internally with a strong messaging strategy and a tagline people genuinely rallied around. She brought creativity, conviction, and clear strategic thinking at exactly the right moment.”

RUSSELL HAYER 
Former Chief Creative Officer at Fors Marsh 
Current Senior Partner, Executive Creative Director at ICF Next

"Working with Gia and her team is an absolute pleasure. Gia is organized, detail-oriented, and dedicated to getting things right — not only for every deliverable, but also for the look, feel, and timing of the entire project. Our brand refresh is beautiful.  It captures our growing business in just the right way, making our brand story come to life. Our messaging is suddenly cohesive and stunning, and the overall design of our website is complimented daily by our customers. We could not be happier with the experience and the outcome."

TESS FINNEGAN
Founder and Owner Green Hydrangea Flowers