Don Ciccio & Figli
Rebrand and Product Architecture
Recipes Re-born
Don Ciccio & Figli’s story is one of revival - traditional family recipes have been revived 3 generations later from the Amalfi Coast and now in the USA. The tagline “Reborn, never re-invented” was developed to honor this sentiment. The brand offers a large range of products, so a spectrum of bitterness was developed to organize the range and celebrate the flavors. Don Ciccio & Figli was voted Editor’s Pick in 2019 by Imbibe Magazine.

