Don Ciccio & Figli 

Rebrand and Product Architecture  

Recipes Re-born 

Don Ciccio & Figli’s story is one of revival - traditional family recipes have been revived 3 generations later from the Amalfi Coast and now in the USA. The tagline “Reborn, never re-invented” was developed to honor this sentiment. The brand offers a large range of products, so a spectrum of bitterness was developed to organize the range and celebrate the flavors. Don Ciccio & Figli was voted Editor’s Pick in 2019 by Imbibe Magazine.