Teas from Across the Pond 

Originally from the UK and well established in that market, the brand had launched in the US, but with little to no awareness. What started out as a marketing strategy for launch turned into a full marketing campaign, including all social, digital and trade marketing for the brand. Leaning into their uniquely British voice, a quirky, yet wholesome brand persona was developed for the American tea market. In 2 short years and from a zero base, we managed to amass ≈55k plus fans across Instagram and Facebook.