Eklectika, a new collection of limited edition liqueurs celebrates the notion that all are welcome, from flavor profiles and ingredients to ideas and people. The collection, from Don Ciccio & Figli, launched during Pride Month with Tutti Frutti, a colorful and glittery (yes, it includes edible glitter) explosion of juicy, summery flavors. This was followed by Tepache, a centuries-old Mexican recipe. 

We needed a design direction that allowed us to shout eclectic, but have flexibility to expand across a series of different flavors that while all different, find harmony together. By making the product the hero and using “Eklektika by Don Ciccio & Figli” as the anchor, we placed emphasis on the flavor, which is supported by the design. The explosive fruit based design allowed for adaptability in ingredients depending on the flavor and the crown gives a nod to one of the core design elements in the Don Ciccio & Figli logo mark.