In 2020, the Ready-to-Drink (RTD) category exploded with many people forced to drink at home. Capitalizing on this trend, Don Ciccio & Figli developed a range of RTD cocktails, whose name in Italian translates to “pearl,” conjuring the excitement of finding something delightful where you least expect it. In a category that typically runs bright and fun, we wanted to rather capture a chicness and mystique that is attributed to the heritage of the master brand.